My opinion on community operation

Now, if you don’t move, you will pull a WeChat group, but after a hot discussion, it will always be flat. Even some WeChat groups have gradually become ad groups. Some friends are worried about how the WeChat group will operate, especially the user groups of enterprises and organizations. After being a group administrator for nearly a year, I have the following experience to share with you, welcome to communicate. I am not a professional, I can only talk about my experience 🙂

PS. Tell us about the background. I am responsible for managing a group of about 450 people. The volunteer administrator is not the owner. The main task is to maintain the management team and organize offline activities. The function of the group is mainly to discuss topics related to vegetarianism, including recipe sharing, nutrition guidance, difficulties encountered, and so on.

The following text is mainly about sharing details about getting along with group members.

First, mentality (work attitude): love and feelings

Although it is only volunteers to help manage the group, but because of its love for vegetarianism, this is also done as a job.

It is also the loyalty of the original organization, so it has something to do with feelings.

Second, on the group rules

1 First determine the location of the group, each group’s role is not the same, to avoid the occurrence of what is discussed in the group.

2 If you can, please send it out for reference. The members of the group will discuss it and everyone will feel responsible. (Conditional, if it is a business group with a clear purpose, it can be ignored)

3 There are clear group owners and group administrators.

Third, the implementation of group rules

1) About advertising

1 Now many groups will have advertisements, so the group rules will say that advertisers should first issue red packets; if they do not want to send red packets, they need to contact the administrator in advance, and they must be approved by the administrator.

2 The amount of red envelopes is actually not much, it is a few dollars, but it must be implemented, otherwise it will be reminded (everyone does not want to be named, so in the case of not much money will also be red envelopes come out).

3 advertising to red packets, this regulation will form a sense of implementation. Even if the group administrator does not appear in time, the friends in the group will take the initiative to remind the advertiser. And the friends in the group have red packets, and they are very happy.

2) Can you talk about other topics?

1 This depends on what topic, about the topic of physical and mental improvement, generally I will close one eye.

2 If it is about religion, politics, other topics that are likely to cause quarrels.

A. I will say first: the group is everyone’s, and the good group needs to be maintained together. (emphasis on the participation of everyone)

B. Each group has the purpose of each group. Everyone in the vegetarian group mainly shares the good about vegetarian food, so everyone still talks about vegetarian life.

C. Suggest friends who are interested in these topics can discuss it privately.

3 If I happen to have this person’s WeChat, I will let him stop talking about this kind of topic in private, and some friends will reflect it (sometimes there is no group friend, I edited it myself)

Fourth, with the help of external forces

1 Because not every second is online, so I will entrust a familiar friend in the group to help.

2 Privately and a few friends in the group are more familiar, sending things will have a group of friends to respond, not to the cold. (I’ve talked about events before, and I’ll talk occasionally)

3 Don’t kill the swearers, because they are the key to group activity (but if you have some sensitive topics, don’t talk too much, just click on it)

V. Organizing events

1 The importance of the event. Always chatting in the group, will certainly be very curious about each other, this can also make the group of friends slowly familiar with and close the distance.

2 activity frequency. Generally, an offline event will be held once a month, with cooking exchanges, meals, mountain climbing, big coffee sharing, and so on.

3 event promotion. You can choose a theme for each event, write a good copy, and interesting copywriting can increase the group members’ interest and participation in the event.

4 activity gifts. This is a sticker provided by the organization with a logo, which is a reward for fans.

5 activity feedback. I think this is very important. After each event, I will write a summary, picture + text. This allows the participants to feel the seriousness of the organizers, and can also reproduce the happy scenes of everyone at that time, attracting other small partners who did not participate. Helps advance the next event.

Sixth, cultivate personal charm

1 speak to be euphemistic. Don’t forward the group rules directly to the group. Although the truth is clear, it is still uncomfortable to say it directly.

2 There is nothing to do with a few red packets (Festival, good morning, good night can be)!

3 Occasionally sell a cute, be a temperature person. When you see good articles, your own meals, and other vegetarian recipes, you can always share them and add topics.

4 Try not to use voice, it is not convenient to listen and waste traffic, sometimes you have to listen to it many times to listen to (blue thin mushrooms).

5 I feel that I should regard myself as the role of the head teacher and try to take care of everyone’s feelings.

6 I use a personal avatar, and maybe there are some relationships that increase my sense of intimacy.